Sales, Marketing, and Customer Success have their seat at the Go To Market table, but where does Community fit?
It's at best a fourth leg, and often an afterthought.
This is a keynote I delivered to the PEAK Community, where I teach our proprietary methodology we call The Relationship Flywheel.
It is a methodology that puts Community at the center of your Go To Market strategy, by tying your sales, marketing, and customer success efforts seamlessly together into a content engine that drives the community 24/7.
In part 1 we discuss:
- what the Relationship Flywheel methodology is
- how to execute on this strategy with your team
- a case study of a $150M company that took their inbound sales from no community to 2,500+ members, set quarterly sales records, and reduced their CAC by 1/5th in a year using this method
In part 2, the community pokes holes at my strategy during a super valuable Q&A piece that ties it together nicely, including a great back and forth with master community builder, marketer, WSJ best-selling author, and CEO of Terminus, Sangram Vajre (who co-founded this community.)
Check out PEAK community if you want to connect with top 1% marketers:
On LinkedIn
Their site PEAK Community
Connect with ME!
Also, I'd love it if you connected with me on LinkedIn or Instagram.
Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's PEAK keynot" in subject.
This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.
If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.
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