B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
Ep 201 | How To Sell Without Being Salesy w/ Brent Hale, CEO of Maverick App
As community builders and networkers, we're great at opening doors, and driving attention to the problem they are solving, but if you're like me, an aversion to coming off "salesy" stops us from getting the results we want.
That's why when I saw an approach that feels authentic for sales, driven by a tool that enables it, I reached out to have the CEO on the show!
Brent Hale is that CEO, and the app is called Maverick App- a tool that allows you to build sales motions that are personalized, authentic, and scaleable.
Brent and I talked about:
- The right type of follow up: following up with relevancy
- How to transition from a regular conversation to a sales conversation
- Fear of loss: the right way to do disqualify people that is good for them
- Whether you should lead with marketing or sales
- and much more!
This is super helpful to people that don't consider themselves "closers", but instead see themselves as "helpers" and "connectors".
Don't miss this!
Come be a part of the show!
https://tinyurl.com/B2BCBSeason5
Connect with Brent:
On his LinkedIn: https://www.linkedin.com/in/brent-hale-maverickapp/
On his company: https://maverickapp.io/ , https://maverickapp.io/pricing/#demo
Connect with ME!
Online at:
LinkedIn or Instagram.